Pukasaze
Project details
Description
Organic Search Results at a Glance
Documented performance data based on Google Search Console snapshots.
12-Month GSC Snapshot
12-Month GSC Snapshot
Recent 3-Month Snapshot
Pukasaze is an Iranian company operating in the construction products and building reinforcement industry. I worked with the company in a long-term remote role, taking responsibility for the ongoing management, development, optimization, and organic growth of its WordPress website.
The website was implemented using a ready-made WordPress theme rather than being developed from scratch. My role focused on extending and managing the platform, improving its eCommerce and content structure, resolving technical issues, optimizing performance, and building a sustainable SEO strategy around the company’s products and technical construction topics.
Over the course of the engagement, the website evolved into a content-rich and search-driven business platform with strong organic visibility, multiple first-position rankings, and sustained traffic from Google.
The Challenge
Pukasaze needed more than a functional company website. The platform had to support product discovery, eCommerce functionality, technical educational content, and long-term organic growth in a competitive Persian-language search environment.
The project required continuous improvements across website structure, performance, content, technical SEO, indexing, keyword targeting, internal linking, and search visibility while keeping the WordPress platform stable and manageable for ongoing business use.
My Role
WordPress Website Manager & SEO Specialist
I was responsible for the website across both technical and organic-growth areas, including:
- WordPress administration and long-term website maintenance
- WooCommerce and website functionality improvements
- Page, product, article, and content structure management
- Technical SEO and on-page SEO
- Keyword research and search-intent analysis
- SEO content strategy and content optimization
- Internal linking and website architecture
- Indexing and crawlability monitoring
- Website performance and image optimization
- Google Search Console monitoring
- Keyword rank tracking
- SEO reporting and performance analysis
- Off-page SEO and selected link-building activities
- Technical troubleshooting and website security improvements
Website & WooCommerce Improvements
The project included continuous improvements to the existing WordPress platform rather than a from-scratch theme development process.
I expanded and managed the website’s business functionality, improved eCommerce-related sections, created and updated product and content pages, maintained WordPress components, optimized media delivery, and resolved technical issues as the website grew.
Key improvements included WooCommerce functionality, customer account features, content structures, image optimization, WebP conversion, performance improvements, and ongoing maintenance.
Technical SEO & Performance
Technical SEO was treated as an ongoing process throughout the project rather than a one-time optimization.
I worked on crawlability, indexing, page structure, internal linking, image optimization, website performance, technical troubleshooting, content architecture, and search-engine accessibility.
Performance work included image compression and WebP conversion, while later maintenance also included measures to reduce unwanted bot activity and improve the security of important website files.
Content & SEO Strategy
The SEO strategy was built around continuous keyword research, search-intent analysis, technical construction topics, commercial product queries, and long-form educational content.
I planned and managed the publication and optimization of articles, product pages, landing pages, and supporting content targeting both informational and commercial search intent.
Existing content was regularly reviewed and expanded, while new content was developed around emerging keyword opportunities. Internal linking, keyword targeting, title and page optimization, and selected off-page activities were incorporated into the ongoing SEO workflow.
The monthly reports document continuous production and optimization of technical content, including many long-form articles ranging from approximately 1,000 to 6,000 words, alongside product content, guest content, and sponsored articles.
Organic Growth Over Time
Google Search Console milestones across rolling and single-period snapshots.
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Rolling 12 Months 53.2K Clicks1M ImpressionsAverage Position 5.9 -
Single-Month Performance 10.6K Clicks253K ImpressionsAverage Position 5.5 -
Rolling 12 Months 86.1K Clicks1.83M ImpressionsAverage Position 6.5 -
Rolling 12 Months 94.4K Clicks2.16M ImpressionsAverage Position 6.4 -
Recent 3-Month Snapshot
Latest Performance 30.5K Clicks692K Impressions4.4% CTRAverage Position 5
Result
Over the course of the project, Pukasaze developed a strong and sustainable organic search presence.
A documented 12-month Google Search Console snapshot reached 94.4K organic clicks and 2.16M impressions, while several core commercial and technical keywords achieved first-position rankings.
A later three-month Search Console snapshot recorded 30.5K clicks, 692K impressions, a 4.4% CTR, and an average position of 5.
Organic Search remained the website’s dominant acquisition channel across the reporting period, supported by continuous technical SEO, content development, keyword optimization, internal linking, website improvements, and performance monitoring.
Keyword Ranking Performance
The SEO strategy achieved strong and sustained visibility across a broad range of commercial and technical Persian-language search queries.
Across the multi-year engagement, at least 13 tracked search queries reached the #1 Google position at different stages of the campaign, while many additional target keywords achieved Top 3 rankings.
In a documented September 2025 keyword snapshot, 10 of 18 tracked keywords ranked within Google’s Top 3 results, including 7 keywords in the #1 position.
Selected #1 Google Rankings
A selection of high-value commercial and technical queries that achieved the #1 organic position during the SEO campaign.
Featured Snippet Achievement
One of the project’s core commercial keywords achieved the #1 organic position and was also selected by Google for a Featured Snippet, demonstrating strong topical relevance and search visibility.
View Full Keyword Ranking History Explore additional documented keyword rankings achieved at different stages of the SEO campaign.
| Persian Search Query | English Translation | Best Rank | Achievement |
|---|---|---|---|
| میلگرد بستر | Bed Joint Reinforcement | #1 | Featured Snippet |
| نبشی منقطع | Discontinuous Angle | #1 | #1 Ranking |
| وال پست میانی | Intermediate Wall Post | #1 | #1 Ranking |
| وال پست کناری | Side Wall Post | #1 | #1 Ranking |
| میلگرد بستر خرپایی | Truss Bed Joint Reinforcement | #1 | #1 Ranking |
| میلگرد بستر نردبانی | Ladder Bed Joint Reinforcement | #1 | #1 Ranking |
| نبشی منقطع گالوانیزه | Galvanized Discontinuous Angle | #1 | #1 Ranking |
| آیین نامه 2800 | Iranian Standard 2800 | #1 | #1 Ranking |
| اتصال تلسکوپی | Telescopic Connection | #1 | #1 Ranking |
| اتصال تلسکوپی وال پست | Wall Post Telescopic Connection | #1 | #1 Ranking |
| اتصال کشویی و اتصال تلسکوپی | Sliding & Telescopic Connections | #1 | #1 Ranking |
| پیوست ششم وال پست | Sixth Appendix – Wall Post | #1 | #1 Ranking |
| خرید وال پست | Buy Wall Post | #1 | #1 Ranking |
| پیوست ششم | Sixth Appendix | #2 | Top 3 |
| گیره میلگرد بستر | Bed Joint Reinforcement Clip | #2 | Top 3 |
| وال پست منقطع | Discontinuous Wall Post | #3 | Top 3 |
Tools & Technologies
- WordPress
- WooCommerce
- Google Search Console
- Google Analytics
- Keyword Rank Tracking
- Technical SEO
- On-Page SEO
- Content Strategy
- Internal Linking
- WebP & Image Optimization
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Order Date:
31.03.2023 -
Status:
In Progress -
Client:
Pukasazeh Corporate Website -
Location:
Iran
Result
